You’ve got it, now use it!

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Quick tip: If you've got a blog and I can find it, I'm gonna check into it. If it's listed on your main website, I'm going to check it out.

You know what I'm going to look for?

Wear and tear. 

I want to see if it's being used. If people are commenting and sharing. If the stuff you're writing has substance.

And I'm going to check to see if you are posting on a regular basis. If you're not, I'm gone.

If you haven't posted something to your blog – your connection to the real world beyond your website – in at least 2 weeks or less, you're out of communication. You're outdated, out of the loop, not in the now and not in the know. 

At least, that's the impression you're giving.

If you're brandishing your blog on your main website and parading it around like it's something special, but you're not giving it the love it needs, you've got nothing more than a starving show dog.

It shows me you're not as passionate about your cause or product as I am about my money, and it keeps me from purchasing from you.

I'd say it's better to have no blog at all than one half-done.

Image source: Lord Jim via Flickr.

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